Decisions, trade-offs, things we got wrong, and the occasional war story from running production for Indian SMBs. No growth-hack listicles.
A shared-schema multi-tenant architecture is cheap on day one and expensive every day after. Here's the trade-off we made, and what it bought us.
Coming soonFive posts on the editorial queue. Subscribe via the contact page to get them as they land.
Sequential, monotonic, gap-free. What the tax officer actually checks, and how we got there without losing throughput.
Coming soonThe fastest path from "chase customers in a group chat" to "your team logs into one workspace". A walkthrough.
Coming soonWhy every Indian SMB needs a follow-up workflow built in. We did the math on what one slipped instalment actually costs.
Coming soonDecisions you don't see in a global SaaS dashboard. Paise, GSTIN fields, owner/sales/accounts/field roles, partial payments.
Coming soonWhat a useful log looks like — and what makes a log useless. Including the JSON diff format we settled on.
Coming soonPosts go live soon. Subscribe via the contact page to get notified.
